Based on the pro-rated comparison, with 66 games in the 2011-12 lockout-shortened NBA season as compared with the usual 82, the price for the NBA's League Pass package (which allows for fans to watch every televised game just as long as it is not on national TV, and not locally blacked out) should have gone down from $179 to $145 this season.
Ardent fans, thinking the NBA would throw the junkies a hit after dragging them through the mess of a five-month lockout, assumed the NBA would lower its prices even further. After all, it's those obsessive fans that drive the NBA. That pushes local ratings, drive up website hits, and let their faces flicker in front of NBA TV for hours on end.
Forget that, the NBA said. We're going to raise the price.
That's right, after holding steady at $179 for the last few years, the NBA has responded to the shortened season they created by holding serve in the United States (in a way) and raising prices for international subscribers. Because they don't care about you.
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